Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and attitude ever since she first burst onto the scene well over a decade ago. Her business ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her most notable venture to date. Still, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup brand. While she gave a detailed explanation for her departure, many fans have wondered if her many controversies also played a role in her big decision. Kat Von D was already a presence in pop culture when she established her makeup line in the mids. Featuring cruelty-free products Von D is an outspoken vegan , packaging designs drawn by the tattoo artist herself, and long-lasting formulas, the line launched to great fanfare. Fans loved the products and eagerly purchased signature items such as the inky black tattoo eyeliner and the matte liquid lipsticks. Eventually, the line expanded to include full-coverage foundations, setting powder, concealer, and a contour palette. Love you all.
KVD Vegan Beauty doesn't stand for Kat Von D — despite featuring her initials
Why did Kat Von D step away from her makeup company?
Katherine Von Drachenberg , known as Kat Von D   born March 8, ,  is a Mexican-American tattoo artist , model, musician, author, entrepreneur, and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink , which premiered in the United States on August 7, , and ran for four seasons. Von D has a sister, Karoline  and a brother, Michael. Von D was classically trained in piano beginning at age 6. Kat Von D credits her grandmother, Clara von Drachenberg, as an inspiration for her in music and art,  and the Latino culture of Los Angeles as a major influence on her tattoo art and style.
Effective today, Kat Von D will no longer be in the beauty business. After 12 years, she has sold her stake in Kat Von D Beauty, the exceptionally popular long-wear, vegan, cruelty-free makeup line that she created in partnership with LVMH beauty incubator Kendo. In an official press release, she says:. This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour! This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that. She will no longer be involved in it in any capacity, and the line will now be fully owned by Kendo who also produce Fenty Beauty and Marc Jacobs Beauty. In the past few years, Kat Von D has been the center of beauty drama. Thank you, Kat Von D, for all of the exceptionally strong liquid eyeliner.
Make up Fragrance 3. Beauty accessories 1. Travel Beauty In , we created our 1 award-winning eyeliner—Tattoo Liner—and it remains the uncontested holy grail of liquid eyeliner.