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Cairo-based Y Combinator-backed digital trucking marketplace Trella has acquired local rival Trukto, the startup told MENAbytes today, without disclosing financial details of the transaction. The acquisition will help it increase its market share and solidify its position as a market leader, said the startup. Trukto, founded by Ahmed Khedr and Ali Khedr in , also operated in the same space. The acquisition after completion of operational and network integration will result in Trella having more than 10, truckers in its network, making it the largest trucking marketplace in Egypt. The startup aims to leverage the acquisition to accelerate its growth strategy in the Middle East and North Africa. The statement by Trella to MENAbytes explained that Ahmed Khedr, the founder of Trukto, will oversee the transition and remain a significant shareholder of the combined company. We could not confirm if all Trukto employees will be moving to Trella but have learned that the headcount of Trella will soar to over We are excited about merging with Trella to execute on our shared vision. Jeddah-based accounting services provider Pi Flow has raised an undisclosed amount of investment from Otlob, the Egyptian food delivery platform is being rebranded to Talabat, the Dubai-based company
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Value Proposition Reliability Efficient trucking It's no longer as reliable as clockwork, it's as reliable as truckwork. Insured loads, vetted supply and tech-fueled efficiency matching makes our truck tock. With additional savings from backhauling, we're your best bet in this market. Put your faith in us, like they did. Pick the best loads for you. Sign Up. The premise of bringing world-class logistics technology to shippers and carriers across Egypt is a strong one. Disrupt Africa.
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